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Authentic Beauty Concept Launches a Hair Fragrance

The vegan beauty brand is known for innovative products.

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By: Marie Redding

Senior Editor, Rodman Media


Authentic Beauty Concept has launched a fragrance for hair. The Eau de Toilette smells like fresh linen, white flowers and powdery violet. It can be sprayed on both the skin and hair.

The new hair perfume joins the brand’s growing list of vegan hair care product innovations including Indulging Fluid Oil, Nymph Salt Spray, Airy Texture Spray, and Nude Powder Spray.

The fragrance is in a flacon-style glass bottle that’s made from 25% recycled glass.

The bottle comes in a carbon-neutral box certified by Climate Partner, which confirms that unavoidable greenhouse gas emissions have been offset.

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